Mood boards can serve many purposes, starting with organizing the inspiration around a project. They can be a valuable resource throughout the design project, to help keep the style and aesthetic consistent and on track with a client’s goals and expectations.
It is a way to refine a project style before diving into the actual design process. It is also an excellent way to convey design ideas to clients.
When a designer says “minimalist” or “Grotesk fonts” or “realism,” a lot of clients will be completely clueless as to what that means, but by showing them a mood boards that incorporates those things and they immediately understand the theme and can express whether they want the idea to be execute or not.
They’re an important step in creating a cohesive design style for any project. Spending sufficient time on the mood board phase can result in a project that runs more smoothly.
